Karimoku Furniture’s showroom in Beijing is located near the Northeast 5th Ring Road. The site is part of a once flourishing industrial area, formerly used as a textile warehouse. Nowadays, it has been transformed into a new hybrid place known as Langyuan Station, hosting spaces with a great diversity of functions such as offices, cafeterias, galleries, concept shops and others.

The building of DMF is acting as an exhibition space for different Karimoku Furniture brands - Karimoku, Karimoku New Standard and Ishinomaki Laboratory by Karimoku. The showroom is organized on two floors. There is a great appearance of natural light spreading inside the space of each level that contributes to a feeling of comfort and spaciousness. We have decided to use the opportunity of allowing the space to feel bright and so have kept most views see through by the thoughtful use of translucent curtains.

During the design process, we put our attention on making the guests feel at home. For this reason, the space is organized in a few scenes that coherently merge into each other, designed with a consistent style to express the identity of DMF and Karimoku Furniture’s craftsmanship.

With a dominating use of monochromatic materials we see the interior architecture acting as a canvas for exhibiting different scenes of the three brands. Another reason for using quiet hues and discrete elements that carefully divide the space into zones is the idea that after a certain period the space would need to be reorganized for new events and showcases that would display upcoming products. As the main function of the space is to act as a showroom, it has to have the capacity to accommodate changing collections.

Furthermore we believe that having new contemporary areas such as the one where the showroom is located is of great importance for the creative development of a city. Moreover, introducing a showroom of a Japan based brand like Karimoku Furniture, well-known for its traditions and quality, contributes notably to the concept of mixing different cultures and appreciating the exchange of design perspectives. Because of such reasons, we were extremely delighted to have taken care of such a significant space.